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  • Ali Weitzman

The Do’s & Don’ts of Logo Design


In simple terms, logos are symbols that are made up of images or text that help customers identify brands. We know a great logo will be the cornerstone of your event and evoke the look and feel of your child. So, let’s see what to keep in mind as you get started.


DO


Strive for something different You have a great opportunity to set your event apart by creating a one-of-a-kind logo. Strive for a logo that's different and distinct.


Keep it simple Efforts to create something original and creative can often result in making things more complicated than they need to be. The best logos are simple. A common design rule of thumb is to highlight one feature in a logo. Just one.


Keep it legible

Avoid typographic treatments that are too intricate and opt for type that is

simple and easy to read instead.

Choose fonts wisely Each font has a distinct character. Some are strong and bold, while others are whimsical and imperfect. The fonts you choose can play a large part in the look and feel of your event. A reminder that cohesive branding is key and your font choice should be used across multiple items like menus, place cards, favor tags, signage, and more.



DON’T


Imitate It’s plagiarism. One of the largest benefits of a logo is the ability to set your celebration apart. If you want to stand out in the crowd, you won’t be able to do so by copying other designs. A reminder that taking inspiration and imitating are completely different things.


Make it Too Detailed Logos aren’t meant to be complicated or intricate. Simplicity is key! Avoid using too many colors, having too many words, applying shadows, or again, combining multiple fonts. Adding too many elements will also affect the scalability of your logo.

Go crazy with the number of fonts Sayin' it again! A good rule of thumb is to keep the fonts to two. The use of several fonts has the potential to result in a logo that isn't cohesive.


Add too many colors

Color is a good thing, of course, but when it comes to logo design, it’s best to keep it in check. Strive for simple and keep your logo design to two or three colors tops. Also, the more colors, the more the swag costs!

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